Metaversal

Branding
2021-2024

Web 3, Ownership, Venture Studio

Futuristic cityscape with vibrant neon colors, featuring various buildings, a humanoid figure chewing gum, large animal statues, and digital signage. Bold white text reads 'Metaversal' across the image.
A digital collage featuring vibrant flowers, a sculpture of a bearded man, a small framed painting, a neon green heart, a red humanoid figure with apples, a person wearing a jacket with 'BAYC' on it, and colorful text repeating 'METAVERSAL.'
Collage with metaverse-themed logos and images. Includes a sticker-covered board, person in Metaversal t-shirt, neon Metaversal text, person wearing Metaversal cap, and stylized "M" logo on black background.

Own your future

Metaversal is a Web3 venture studio and investment firm focused on empowering creators and entrepreneurs in the digital age. They create the next generation of ownership-centric brands and help shape the evolving landscape of decentralised culture.

The challenge in branding Metaversal lay in appealing to seemingly disparate audiences—traditional powerhouses like Christie’s and Sotheby’s, and bold crypto-natives diving into this new frontier. In a landscape buzzing with start-ups, we crafted a brand that stands out while feeling right at home in this evolving digital world.

  • William Rech: Creative Direction, Strategy, Design

    Jen Roebuck: Strategy, Marketing

    Billy Rivers: Copywriting

    Sheldon Stewart: Creative Direction

    Patrick Lawler: Motion, Artwork

    Dolph: Motion, Editting

    *This work began while working at Nicework

A black background displaying various text elements and designs of the word 'Metaversal' and an 'M' logo in different styles and arrangements.

1. hexadecimal grid, 2. letterform creation, 3. dynamic logo, 4. evolving logo, 5. icon

Color palette showing three sets: first with black (000000) and two shades of gray, second with white (FFFFFF), third with bright green (00FF00) and two darker green shades.
Font comparison with Space Grotesk and Lexend, showcasing typography examples and text about a Web3 venture studio's mission.

1, 2. primary colours, 3. accent colours

1. primary typeface Space Grotesk, 2. secondary typeface Lexend

Grid-based design templates with captions and headlines on a black background.

1, 2, 3, 4. hexadecimal grid informs layout

Abstract art of a tentacled creature with a human torso, vibrant colors
Collage of various icons and graphics on a black background, including social media symbols, a cartoon face, glitch effect, and stylized logos.
Person in a store wearing a jacket with 'Metaversal' printed multiple times on the back.
Colorful digital art with neon floral designs and the word "METAVERSAL" in futuristic font.
A colorful cyberpunk cityscape background featuring a smartphone screen displaying a tweet from a Twitter user. The tweet praises Metaversal and mentions NFTs, metaverse, and blockchain hashtags. Various digital artwork images are visible below the tweet.
Laptop displaying a website titled 'Metaversal' with various digital art pieces and articles related to NFTs and metaverse content.
Collage featuring images from Metaversal showing sneakers, basketball player, abstract art, logo, podcast host.
Collage of Metaversal promotional images, featuring topics such as NFTs, a quote from Vitalik Buterin, and fashion in Web3.
Abstract geometric letters on a black and white background, with "M" on the left, "HLO" in the center, and "IRL" in green on the right.
Collage of Metaversal images and quotes, including tiger illustrations, portrait photo with 'AS ABOVE SO BELOW' text, quote by Chris Dixon, abstract text design, and cartoon character.
Collage of digital arts and texts titled "Breaking News," "Young Guns" featuring web3 talent, "IRL," "Words with Friends," and "Culture on Chain: A Brief History." Displayed with Metaversal branding.