Nox

Branding
2021

Leisure, Real-Estate, Luxury

Silhouette of a person with a surfboard in the ocean at sunset with "NOX" text overlay.
Collage featuring a NOX branded polo shirt, wine bottle, colorful abstract pattern, sunset over water, and business cards.
Collection of items with 'NOX' branding, including a gradient beach towel, a website screenshot, a shopping bag, and gradient color patterns.

Beachfront, sunset views

Nox is a luxury real estate company based in Clifton and Camps Bay, Cape Town, with 25 years of experience in premium property sales and rentals. Their expertise and data-driven approach uniquely position them to offer exceptional stays for guests and strong returns for investors. Despite their capabilities, Nox faced low brand recognition in a market where visibility is key.

We found no better visual representation for Nox’s experiences than the stunning sunset views seen from their properties’ windows and balconies. Our approach was to make the view central to Nox’s identity, capturing the essence of these one-of-a-kind perspectives. The brand mark draws inspiration from the rising and setting sun, subtly intersected by a horizon line. 

  • Sheldon Stewart: Creative Direction, Strategy

    William Rech: Design

    David Hillier: Animation

    *This work was completed while working at Nicework

"NOX" white text on dark background with various font styles and sizes.

1. logo on horizon line, 2. rising and setting sun ‘O’

Graphic with text showcasing Azo Sans font styles, highlighting a message about Nox's luxury residential property services.
Gradient color swatches, each with two color samples, featuring blue, pink, teal, purple, and orange hues, arranged vertically with plus signs inside circles on each sample.

1. primary typeface Azo Sans

Color palette displaying nine colors with hex codes: #30261D, #FF8189, #FFEFE4, #E53E51, #FF6C37, #62CBC9, #F1BC7C, #003765, and #236092.

1. brand black, 2, 3, 4, 5, 6, 7, 8, 9. flat colour palette

Three wine bottles with gradient labels: "Dusk" Chardonnay, "Sunset" Rosé, and "Night" Shiraz by NOX, each with distinctive colored caps.
Two wine bottles with orange and blue caps, gradient labels
Luxury villa listing for "A Villa Grenache in Camps Bay, Cape Town, South Africa," featuring a modern outdoor area with a pool.
Abstract image with vertical gradient color bands and text "NOX" in the center of each band.
Colorful coffee bag labeled "Sunrise Arabic Roast" by NOX.
Rectangular hanging gradient banner, transitions from purple to orange.
Collage featuring various outdoor and lifestyle images with icons and symbols in the center panel. The images include a person viewing a mountain, a 'To Let' sign, a scenic coastal landscape, a poolside setting with a woman, close-up of vibrant flowers, and two wine glasses at sunset.
Beach with large gradient square art installation, two people walking, wind turbines in the sea.
Open magazine spread with a gradient sunset background, featuring the time 19:55 and text about "The Heron" in Clifton with a five-star rating. Branding includes noxproperties.co.za and NOX.
Collage of scenic photos: a coastal view with boats, a modern house with a pool, a woman sunbathing, and a person standing between rock formations by a body of water.
Collage of images: a close-up of a protea flower, a sunset view of mountains and cityscape, a NOX logo on a gradient background, a vibrant sunset over water, and a luxurious modern living room.
Aerial view of a sandy beach with red and orange umbrellas labeled 'NOX,' surrounded by sun loungers and people sunbathing.
A tequila sunrise cocktail in a tall glass with an orange slice and cherry garnish, labeled NOX.